It is important to commit a significant portion of
your effort and budget to promoting your website.
Submitting your site to the search engines is not
enough. Having your designer concentrate on Search
Engine Optimization is crucial to your overall
marketing strategy. Just like the yellow pages, online
search engines locate websites based on information
the visitor is seeking. Search
Engine Optimization is not cheap, but you
will find that it's well worth the investment.
Low-cost
ways to drive traffic to your site:
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Tell your existing customers about your
online presence
-
Distribute a press release to the media
- Personal
endorsements
- Add
your web address to all your promotional
materials — business cards, stationery,
fax transmissions, checks, invoices, packaging,
brochures, and advertisements
- Reciprocal
links from other sites.
- Create
an e-mail signature which includes your
web address
-
Mention your website on your outgoing voice
messaging system
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No-nonsense
ways to drive traffic to your site:
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Your search engine placement should be reviewed monthly
or quarterly and tweaked when necessary so that your
site remains highly ranked. Be aware that some search
sites such as Yahoo and Excite allow companies to
pay for "preferred placement."
What
we'll talk about when you call us:
An initial consultation will key us in to what you
are looking for in a website. Once we know we're you're
heading, we'll send you a price sheet and printed
information about Weaving Web Designs. When we have
some solid information from you as to what you are
looking for, we can zero in on a price. Aside from
website design and logo design, we will suggest that
you consider investing in an overall Internet
marketing plan.
Don't
let your website grow old and weary.
Include funds in your budget to keep your website
up-to-date with new information and to
tweak your search engine placement. When you do
update your site, we'll let your customers know by
sending out an e-mail announcement with an embedded
link to your site.
Suggested
Resources:
If
your budget is limited, feel free to use our online
resource links and recommended
reading list to guide you through self-promotion.
Read
Search
Engine Watch, a website developed by Danny Sullivan,
for information on search
engines and registration
and search engine submission tips, such as using
meta
tags, improving placement and how to submit
URLs.
We've found the following two resources
to be helpful in
targeting
market trends and for additional tips
in marketing your overall business.
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