Once your site is running smoothly, you'll want the world to know about it. Traditional marketing involves any current methods you use to advertise your business. Put your website address on everything you do: ads, brochures, letterhead, business cards, and other materials. Mention your website in your outgoing voice messaging system. Where possible, offer an incentive in your advertising to check out your site – a free download, contest, or some other interactive lure.

Register with the search engines. Invest in Search Engine Optimization / SEO.

Actively search out reciprocal hyperlinks to draw traffic from other related sites.

Set up a monthly e-mail "publication" which will contain a summary of the latest news and information pertaining to your company and website.